The Work: Design an eCommerce website for an alternative shoe store. The site needed to feature closeups of the shoes and prices on the homepage without being too cluttered. The site also had to appeal to an alternative and creative user demographic.
The Solution I designed a store that used bold graphic outlines and angles to appeal to the user demographic of stich. I was also able to provide a solution to showcasing price and imagery on the homepage to reduce the click through efforts of the user. The result was an easy to update eCommerce design that parallels the rebellious brand identity of stich footwear.
The Work: As a design intern for Gilmore Group branding agency, I was involved in the re-branding of Hawker Beechcraft jets. The company wanted to differentiate between the Hawker and Beechraft identities by creating sleek visuals for Hawker Jets. While the Beechcracft brand was to be All-American. I designed new magazine advertisement layouts and collaborated with a team of designers to decide on fonts and colors for the new brands.
The Challenge: Much of the preexisting imagery for Hawker jets needed to be photo edited and manipulated to fit their new brand standards. I assisted in photo manipulation and layouts concepts for print materials including magazine advertisements and website elements.
Website design for Brooklyn’s Elite Denim. This site was built using HTML5, CSS3, and a rotating JQuery image slider.The large photography on the landing page encourages customers to explore the site while the iconic red colors maintains Elite’s branding.
The Trevor Project is a non-profit organization dedicated to providing suicide prevention services to at risk youth. I helped update the content of their new Drupal site as well as create typography elements and format images for web.
Lambda Legal is a non-profit organization dedicated to providing legal services to LGBT clients. I often do freelance flyer designs for their event invitations and informational pamphlets. While adhering to their strict brand standards, I create dynamic designs that encourage their current sponsors and the general public to get involved in legal events.
I designed a 400 page teacher guide and student textbook for Primary Care Development Corporation. There are tow info graphics from the the project which required me to translate the the healthcare content into user friendly graphics and modules for entry level nurses. I then formatted the document into an interactive iBook with active links and videos so students could learn the course material on the go.